Don't slow the Roll
To remain a sweet staple in the hearts of consumers, Tootsie Roll needs to proactively address this issue and stay relevant by rolling with the punches of modern tastes and trends. So, to make them cool again we tried to rebrand with the coolest spokesperson we know.
Script:
RAP BY SNOOP DOGG (AI):
STOP MOTION BTS:
My initial vision for this spot was a stop motion out of homemade clay figures. I spent hours creating three individual clay people and their tootsie inspired set. Without much experience behind the camera and no experience filming stop motion, I filmed the spot in my bedroom. After completion, it really wasn't looking the way I wanted it to which is when my team and I looked into animation instead.
Art Director: Emily DeMordaunt
Copywriter: Isaac Ferre
Music Producer: Luke Strong
Animator: Daniel Kron