Basil Hayden
Concept and lead creative ideas rooted in social trends and cultural conversations. Creating elevated, on-brand storytelling that showcases the full breadth of Basil Hayden’s bottles across organic and paid social
Basil Hayden X Awards Season
Basil Hayden 75 is the official drink of the couch critics. It elevates the at-home watching experience. Whether you’re watching solo, with a roomie, or have an all-out party, Basil Hayden is there to make it feel like a red carpet worthy experience.
I designed the creator box for Basil Hayden 75. Creators received a kit styled like a classic award show envelope, featuring a sealed belt envelope announcing: “And the winner of the 2026 Best At-Home Host is…”
Inside: Basil Hayden® Kentucky Straight Bourbon Whiskey, mini bottles pre-filled with Basil Hayden 75 ingredients (lemon juice + simple syrup), a Basil Hayden 75 recipe card, four branded coupes with logo charms, and award-style superlative cards like “Best Dressed” and “Most Enthusiastic.”
Art Director: Emily DeMordaunt
Copywriter: Anna Walsh Lipparelli