Fifth Third Bank: Digital Video, Brand Campaign
Concept and lead creative development for a series of short-form videos, combining playful storytelling, bold visuals, and motion-driven design. Bringing Fifth Third’s new brand identity to life through engaging,
benefit-focused creative that highlights free checking, no hidden fees, and financial protection.
more coming soon
Fifth Third Bank: Organic Social, Brand Campaign
Concept and lead creative development for a playful organic social series that leans into Fifth Third’s unconventional name. Using humor, irony, and unexpected storytelling to explore how other brands might have gotten their names, turning a quirky brand truth into entertaining, social-first content that builds awareness and familiarity.
Art Director: Emily DeMordaunt
Copywriter: Anna Walsh Lipparelli