TikTok: Awards
Built excitement for the first-ever TikTok Awards by spotlighting the most culturally defining moments of 2025, tapping into trending formats to drive voting, spark conversation, and tune-in for the live show.
TikTok: End of Year Recap
Developed an end-of-year recap that brought together TikTok’s most memorable moments of 2025, creating those “I can’t believe that was this year” reactions while capturing a self-aware time capsule of the year on TikTok. The work extended the year-end conversation beyond Awards, celebrating the trends, culture, and moments that make TikTok feel uniquely entertaining, trendsetting, and personal.
TikTok: Discovery + Safety Summer Campaign
Developed a series of social carousels that brought TikTok’s Discovery Campaign to life on social platforms. We explored how sequential storytelling, creator content, and concise messaging could work together to show how TikTok turns everyday curiosity into learning, inspiration, and action.
Art Director: Emily DeMordaunt
Copywriter: Anna Walsh Lipparelli