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Consumer insight: Perfume scents are personal to everyone.
Brand insight: Your interpretation is what makes each scent special.
Art Director: Emily DeMordaunt
Copywriter: Kate Salisbury
Content Creator: Addison Leavitt
Print ads were created using the unique responses of our interviewees
Art Director: Emily DeMordaunt
Copywriter: Kate Salisbury
Content Creator: Addison Leavitt
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